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The Ward Group
about
difference
mission + team
giving back
services
traditional media
digital media
emerging ai
solutions
qsr/dining
automotive
e-commerce
retail
healthcare
education
consumer packaged goods
government
multicultural
frontier
blog
inWard newsletter
partner
contact
contact us
newsletter signup
work with us
Folder: about
Back
difference
mission + team
giving back
Folder: services
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traditional media
digital media
emerging ai
Folder: solutions
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qsr/dining
automotive
e-commerce
retail
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education
consumer packaged goods
government
multicultural
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Streaming Surpasses Linear - But TV Is Not Dead Yet
James Pruitt 6/19/25 James Pruitt 6/19/25

Streaming Surpasses Linear - But TV Is Not Dead Yet

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Meta’s Advantage+: Who Really Wins?
James Pruitt 6/19/25 James Pruitt 6/19/25

Meta’s Advantage+: Who Really Wins?

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Why Vanity Metrics Are Killing Your Media Performance
James Pruitt 6/19/25 James Pruitt 6/19/25

Why Vanity Metrics Are Killing Your Media Performance

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Expanding Beyond the Digital Duopoly
James Pruitt 6/19/25 James Pruitt 6/19/25

Expanding Beyond the Digital Duopoly

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How to Avoid Google Ads Budget-Blowing Booby Traps
James Pruitt 5/14/25 James Pruitt 5/14/25

How to Avoid Google Ads Budget-Blowing Booby Traps

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Dallas Is About to Go Global: Why Advertisers Need to Act Now for World Cup 2026
James Pruitt 5/14/25 James Pruitt 5/14/25

Dallas Is About to Go Global: Why Advertisers Need to Act Now for World Cup 2026

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Understanding Radio Dayparts: A Tactical Guide for Media Buying & Planning Agencies
James Pruitt 5/14/25 James Pruitt 5/14/25

Understanding Radio Dayparts: A Tactical Guide for Media Buying & Planning Agencies

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Why CRM Integration Is Now Essential for Lead Gen Advertisers
James Pruitt 4/11/25 James Pruitt 4/11/25

Why CRM Integration Is Now Essential for Lead Gen Advertisers

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The Overlooked Workhorse, Why Microsoft Ads Deserve a Place in Your Media Mix
James Pruitt 4/11/25 James Pruitt 4/11/25

The Overlooked Workhorse, Why Microsoft Ads Deserve a Place in Your Media Mix

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The Enduring Value of Live Sports for Advertisers
James Pruitt 4/11/25 James Pruitt 4/11/25

The Enduring Value of Live Sports for Advertisers

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The Critical Role of Proper Site Tagging and Conversion Tracking in Digital Advertising
James Pruitt 3/18/25 James Pruitt 3/18/25

The Critical Role of Proper Site Tagging and Conversion Tracking in Digital Advertising

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Why Business Print Publications Still Matter for B2B Advertisers
James Pruitt 3/18/25 James Pruitt 3/18/25

Why Business Print Publications Still Matter for B2B Advertisers

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Netflix’s Ad Expansion: A Game-Changer or Just Another Walled Garden?
James Pruitt 3/18/25 James Pruitt 3/18/25

Netflix’s Ad Expansion: A Game-Changer or Just Another Walled Garden?

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A Media Buyer’s Guide to Google Ads Smart Bidding Strategies
James Pruitt 2/7/25 James Pruitt 2/7/25

A Media Buyer’s Guide to Google Ads Smart Bidding Strategies

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The Essential Guide to Connected TV Advertising Success
James Pruitt 2/7/25 James Pruitt 2/7/25

The Essential Guide to Connected TV Advertising Success

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Out-of-Home Advertising Ain’t Dead
James Pruitt 2/7/25 James Pruitt 2/7/25

Out-of-Home Advertising Ain’t Dead

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Adapting Marketing Strategies for Short Attention Spans
James Pruitt 1/8/25 James Pruitt 1/8/25

Adapting Marketing Strategies for Short Attention Spans

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Demystifying Brand Paid Search
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Demystifying Brand Paid Search

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Understanding and Engaging Gen Z: A Modern Marketing Approach
James Pruitt 1/8/25 James Pruitt 1/8/25

Understanding and Engaging Gen Z: A Modern Marketing Approach

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The Art of Agency Partnerships
James Pruitt 12/2/24 James Pruitt 12/2/24

The Art of Agency Partnerships

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