James Pruitt 11/25/25 James Pruitt 11/25/25 Why Reach Falls Flat Without Frequency Read More James Pruitt 11/25/25 James Pruitt 11/25/25 How AI Search Is Changing the Customer Journey Read More James Pruitt 11/25/25 James Pruitt 11/25/25 The Case Against Measurement for the Sake of Measurement Read More James Pruitt 11/21/25 James Pruitt 11/21/25 When Paid Social Quietly Outperforms Paid Search Read More James Pruitt 11/21/25 James Pruitt 11/21/25 The Creative Canvas of TV Advertising Read More James Pruitt 11/21/25 James Pruitt 11/21/25 The Web’s New Experiment in Conversation Read More James Pruitt 10/21/25 James Pruitt 10/21/25 How Better Dashboards Strengthen Client Relationships Read More James Pruitt 10/21/25 James Pruitt 10/21/25 How Data Has Rewritten the Rules of Paid Search Read More James Pruitt 10/21/25 James Pruitt 10/21/25 What Digital Campaigns Can Learn from Traditional Media Read More James Pruitt 9/22/25 James Pruitt 9/22/25 In the Client-Agency Relationship, Don’t Let Transparency Be Optional Read More James Pruitt 9/22/25 James Pruitt 9/22/25 Finding the Right Retargeting Avenue Read More James Pruitt 9/22/25 James Pruitt 9/22/25 The New Alphabet of Search: GEO, AEO, SEO and the Future of Visibility Read More Robin Cox 8/21/25 Robin Cox 8/21/25 The Great Bundle Revival – Why Streaming Looks a Lot Like Cable Again Read More Robin Cox 8/21/25 Robin Cox 8/21/25 Cultivating Brand Trust in a Post-Cookie Era Read More Robin Cox 8/21/25 Robin Cox 8/21/25 UFC Ditches PPV for Paramount+ — What Marketers and Brands Should Learn Read More James Pruitt 7/17/25 James Pruitt 7/17/25 Making Traditional Media Perform in a Digital World Read More James Pruitt 7/17/25 James Pruitt 7/17/25 Why URL Tracking is Essential for Digital Campaign Performance Read More James Pruitt 6/19/25 James Pruitt 6/19/25 Streaming Surpasses Linear - But TV Is Not Dead Yet Read More James Pruitt 6/19/25 James Pruitt 6/19/25 Meta’s Advantage+: Who Really Wins? Read More James Pruitt 6/19/25 James Pruitt 6/19/25 Why Vanity Metrics Are Killing Your Media Performance Read More Older Posts
James Pruitt 11/25/25 James Pruitt 11/25/25 The Case Against Measurement for the Sake of Measurement Read More
James Pruitt 11/21/25 James Pruitt 11/21/25 When Paid Social Quietly Outperforms Paid Search Read More
James Pruitt 10/21/25 James Pruitt 10/21/25 How Better Dashboards Strengthen Client Relationships Read More
James Pruitt 10/21/25 James Pruitt 10/21/25 How Data Has Rewritten the Rules of Paid Search Read More
James Pruitt 10/21/25 James Pruitt 10/21/25 What Digital Campaigns Can Learn from Traditional Media Read More
James Pruitt 9/22/25 James Pruitt 9/22/25 In the Client-Agency Relationship, Don’t Let Transparency Be Optional Read More
James Pruitt 9/22/25 James Pruitt 9/22/25 The New Alphabet of Search: GEO, AEO, SEO and the Future of Visibility Read More
Robin Cox 8/21/25 Robin Cox 8/21/25 The Great Bundle Revival – Why Streaming Looks a Lot Like Cable Again Read More
Robin Cox 8/21/25 Robin Cox 8/21/25 UFC Ditches PPV for Paramount+ — What Marketers and Brands Should Learn Read More
James Pruitt 7/17/25 James Pruitt 7/17/25 Making Traditional Media Perform in a Digital World Read More
James Pruitt 7/17/25 James Pruitt 7/17/25 Why URL Tracking is Essential for Digital Campaign Performance Read More
James Pruitt 6/19/25 James Pruitt 6/19/25 Streaming Surpasses Linear - But TV Is Not Dead Yet Read More
James Pruitt 6/19/25 James Pruitt 6/19/25 Why Vanity Metrics Are Killing Your Media Performance Read More
